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Pour fêter les 30 ans de la marque, Guess a fait appel à son ancienne égérie des années 90, Claudia Schiffer. Et la mannequin, qui n'a pas pris une ride, nous la joue le look très B.B. (Brigitte Bardot): longue chevelure blonde, yeux charbonneux et poses sexy à souhaits, exactement comme les photographies de Guess qui avait d'elle une star dans les années 90s et qui étaient aussi en noir et blanc. La campagne 2012 est signée par la photographe Ellen von Unwerth, le créateur Ozwald Boateng, le réalisateur Romain Gavras et la styliste Catherine Baba. 

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